SEO
Lasting visibility
- Technical and semantic audits
- Content strategy and link building
- Local and international SEO (hreflang)
- GEO: visibility in generative AI
Hey! I'm Nicolas Rohrbasser
Digital Marketing Expert
Coach & Trainer · Geneva
Geneva ·
SEO
15+ years turning budgets and data into measurable growth for SMEs, large companies, agencies, schools and individuals across Switzerland, France and worldwide.
15years in digital
Millionsin media budgets managed
+1,000 to 2,000%traffic growth depending on starting point
4pillars mastered end to end
Four pillars. One obsession: results.
SEA
Immediate performance
- Google Ads: Search, Performance Max, Shopping, YouTube
- Meta Ads and LinkedIn Ads
- Smart bidding, ROAS / CPA management
- Account structure and optimisation
Analytics
Reliable decisions
- GA4, Google Tag Manager, server-side
- Consent Mode v2, nLPD / GDPR compliance
- Looker Studio and BigQuery dashboards
- Attribution and conversion measurement
AI
Competitive edge
- Generative AI applied to marketing
- Automations and workflows (n8n)
- ChatGPT, Claude, Gemini: prompts and business agents
- Team upskilling
Tools I master
SemrushAhrefsScreaming FrogGoogle AdsMeta AdsGoogle Analytics 4Google Tag ManagerLooker StudioBigQueryHubSpotChatGPTClauden8n
Coach & Trainer
Tailor-made training and coaching, always quote-based, to build lasting skills.
On-site
Workshops and training at your offices or in a classroom, in Geneva and beyond.
Remote
Interactive online sessions for your teams, wherever they are.
In-house
Custom programmes built around your tools, challenges and level.
Clients across every sector
Broad experience, proven on very different projects: Hover or tap a card: typical approach by sector, detailed cases on request.
Real estate
+ChallengeGenerate qualified leads in a highly competitive local market.
ApproachLocal SEO and geo-targeted Google Ads, with lead tracking through to the appointment.
LeversLocal SEOGoogle AdsGA4CRM
Watchmaking
+ChallengeShowcase a premium brand to an international audience.
ApproachMultilingual SEO (hreflang), authority content, campaigns targeted by market.
LeversInternational SEOPerformance MaxAnalytics
Education
+ChallengeFill programmes and information sessions.
ApproachIntent-based acquisition (Search + Meta), optimised programme pages, enrolment tracking.
LeversGoogle AdsMeta AdsSEOGA4
Healthcare
+ChallengeGain visibility while staying compliant.
ApproachReliable SEO content, sober campaigns, consent-respecting measurement.
LeversSEOConsent Mode v2nLPD / GDPR
Plumbing
+ChallengeCapture urgent demand at the right moment.
ApproachGoogle Ads on emergency intent, call extensions, local SEO.
LeversGoogle AdsCall trackingLocal SEO
Locksmithing
+ChallengeBe the first choice in a local emergency.
ApproachGeo-targeted campaigns, optimised business profile, call and conversion tracking.
LeversGoogle AdsGoogle Business ProfileCall tracking
Politics
+ChallengeBuild visibility and proximity with citizens, within platform advertising rules.
ApproachAwareness-focused SEO, content and social media, territory targeting, engagement measurement.
LeversSEOSocial mediaAnalytics
Insurance
+ChallengeGenerate qualified quote requests in a highly competitive market.
ApproachGoogle Ads on comparison intent, SEO product pages, quote tracking through to policy signing.
LeversGoogle AdsSEOGA4CRM
Security
+ChallengeBuild trust and capture quote requests, in B2B and B2C.
ApproachExpertise content for SEO, local campaigns, lead generation and tracking.
LeversSEOGoogle AdsLinkedIn Ads
Administration
+ChallengeMake online services easy to find and use.
ApproachSEO for procedures, clearer user journeys, privacy-respecting measurement.
LeversSEOAnalyticsConsent Mode v2nLPD
Speaker
University of GenevaUniversity of LausanneUniversity in ValaisNomadWebster University
Education & certifications
Google Ads
+✓ Certified
All certifications: Search, Display, Video, Shopping, Apps, Measurement. Account structure, smart bidding, Performance Max.
Google Analytics 4
+✓ Certified
Data collection, events, audiences, reporting and conversion measurement.
Meta
+✓ Certified
Facebook and Instagram advertising: targeting, pixel, Conversions API, optimisation.
HubSpot
+✓ Certified
Inbound marketing, CRM, marketing automation and email.
MasterMedia Lab
FAQ
Do you work with SMEs as well as large companies?
Yes. I support SMEs, large companies, independent agencies, schools and individuals with the same focus on results.
Where do you work?
From Geneva, across Switzerland, France and internationally, on-site or remotely.
How do I get a quote?
Email or call me: we scope your needs, then I send a tailored proposal.
Let's get moving
A project, a question, a training to organise?
nicolas@digitalcuts.ch+41 79 719 87 29